AMA Cleveland

April Event #1

Target Marketing Through Data Analytics

Join us as we welcome Rick Lawson, Vice President of New Business Development for InfoCision.

In response to decades of marketing overload, consumers have adapted the way they absorb information. Today’s consumers decide in an instant whether your direct mail piece or phone call has value. Messages not immediately identifiable are promptly cast off into a sea of irrelevant clutter. But what if you could reach the exact customer you want through the communication tool they prefer at the time they would be most likely to buy your product or service?

Every time someone purchases a good or service they are telling you something. Why not use that information by utilizing data analytics and applying the results to an integrated, multi-faceted marketing approach. By doing so you can enhance brand position, improve ROI and increase customer retention.

As the customer has evolved, so must business. Companies need to move away from the traditional mass marketing practice of blanketing everyone with the same message and start connecting with consumers on an individual basis through ways they prefer to be connected with. Our speaker will reference actual case studies and provide specific tools and steps that attendees can use to enhance their own marketing efforts.

ABOUT THE SPEAKER:
As Vice President of New Business Development, Rick Lawson develops and cultivates relationships for all five divisions that InfoCision supports. With more than 20 years experience in sales and business development, Rick came to InfoCision in 2004. He previously served as Senior Vice President of Sales for Service Zone, a provider of domestic and offshore teleservices. Rick holds a Bachelor’s degree in Communications with a minor in Business from California State University, Long Beach.

Click here to register

PLEASE NOTE: Registration closes two days prior to each event. In order to ensure proper accommodations for everyone, we cannot accept any registrations after this date. If you call after that time you will be added to the waitlist and contacted the day of the event as to availability. There will be a $10 late fee for registering within those two days prior.

April Event #2

Market Research Conference

Budgets are tight and everyone's cutting back. How do you stay marketable and competitive? Join us for our very affordable annual one-day conference to learn new market research trends and fine-tune your skills.

This year we're featuring the following speakers and topics:

- Brooke Billingsley, Vice President of Perception Strategies:
“The Patient Side of Healthcare”

- Steve Rost and John Fimiani, Founding Partners of Innovistic:
"Innovistic-- Reinventing the Process"

- Herb Sorensen, Scientific Advisor with TNS Global Retail & Shopper Practice:
“The amazonification of Wal-Mart”

- Bergita Bugarija, Senior Manager at Olson Zaltman Associates:
“What Metaphors Reveal About the Minds of Consumers”

- Scott Rafferty, Owner of Digibahn:
“Social Media Analytics – Mining the Social Media Conversation”

- Leslie Christensen, Manager, Marketing and Advertising Research at The Goodyear Tire & Rubber Company:
“Managing the Business of an Internal Client Department

Special thanks to our conference sponsors: Schmidt Consulting, TNS and Opinion Research Corp.

Click here to register

Past Events
See a list of this year's past events. Each listing will include pictures, a PDF of the presentation and the survey results from that event.

Future Events
See a list of upcoming dinner events, marketing mixers (networking events), conferences, member-only events, and volunteer appreciation events.

Other Events Around Town
See a list of upcoming events hosted by other associations around the Cleveland area.

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