May
Lunch Series: Digital Lead Generation Minus the Guesswork
WHEN:
Tuesday, May 15, 2012
WHERE:
Doubletree Hotel Cleveland Downtown/Lakeside
TIME:
Registration and Networking starts at 11:30 a.m.
COST:
Members $20
Non-Members $35
Students $20
Forget SEOs and their hazy ranking reports. Forget SEMs and their dazzling click through rates. What would it take to show real marketing success in your business?
One: demystify the channel and cut through the jargon. Forget about black-box solutions and brokered leads; demand transparency and accountability from every partnership.
Two: Implement long-term strategies to build authority and relevance – and connect directly with target audiences – in order to control the entire funnel and increase total program yield.
Three: Stop chasing keyword rankings and cost per click, and focus on the handful of metrics that really matter. It's about best practice, which means getting the basics right, over and over – long after it gets complicated, overwhelming, and seemingly impossible.
This presentation will provide insight on how to power past conventional wisdom, achieve incremental gains on a grand scale – and prove it, profitably.
You will learn:
• SoLoMo – Social, Local and Mobile channels
• How People Search
• The Power of Scale
• The Network Effect
• Landing Page Optimization
Speaker bio:
Nasser Sahlool joined DAC Group as Director of Client Strategy in 2009. Upon joining, he established and helped to grow the digital strategy team within DAC. In his role, he is responsible for ensuring that campaign strategies align with client business goals. He currently leads a team that is responsible for the design and optimization of all client programs, the development of strategy for new channels such as social and mobile as well as all DAC Group digital communications for lead generation opportunities. Nasser brings over 15 years of leadership experience in strategic management and planning in the SEM/SEO arena for clients across North America, Europe and the Far East in a wide variety of industries.
Click here to register!
JUNE
| Cleveland Medical Mart and Convention Center |
Cleveland AMA Lunch Series Tuesday, June 5th
COSE: 240 Huron Rd E. leveland OH 44115 Registration begins at 11:30am, discussion starts at noon.
Speaker: Dave Johnson, Director of Public Relations
Cost: $15 Members $25 Non-Members
Please check back for more details about this Program! |
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AMA Member Spotlight - April 2012
Rich Batyko - VP, Regional Marketing
The Cleveland Plus Marketing campaign, made up of the Greater Cleveland Partnership, Team NEO and Positively Cleveland, promotes Northeast Ohio for business, talent and tourist attraction. Since the launch of Cleveland Plus, Northeast Ohio has seen a total regional benefit of 9,816 jobs and regional annual payroll of $347 million. Positive national media coverage of the region has increased by 37 percent as a result of the campaign’s media relations program. And, the region captures 36 percent of the State’s tourism revenue – significantly more than any other region in Ohio.
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